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scenario

When I joined SalesIntel, the company was preparing to launch its new Data Enrichment product using human-verified contact data with at least 95% accuracy.

challenge

At the time, SalesIntel lacked a formalized go-to-market process for new product releases — no standard operating procedures, defined deliverables, or estimated timelines, making cross-functional coordination difficult.

objective

My goal was to lead a timely and successful launch that increased average contract values by at least 20%, by defining a product launch plan, aligning key stakeholders, and executing coordinated campaigns.

solution

• I produced content to drive inbound leads: a product landing page, FAQs, instruction guides, promotional and tutorial videos on owned channels, plus digital ads, social posts, and press releases through third-party channels.
• Influenced by my positioning framework, I incorporated messaging into outbound email sequences sent to thousands of leads at hundreds of target accounts, and collaborated with sales and account management teams.

impact

Within 90 days of production, the new product attracted 8 customers and increased average contract values by 53%, vastly exceeding our benchmark. Today, the solution has been adopted by the Kansas City Royals to expand corporate sponsorships and box-office sales.