scenario
I joined SalesIntel to launch a new Data Enrichment solution ensuring CRM and Marketing Automation records are current, correct, and complete — verified by humans every 90 days to be at least 95% accurate.
challenge
The organization struggled to define a pricing model that could displace established competitors while providing additional value to existing customers and attracting new prospects.
objective
I aimed to propose pricing and packaging plans that provided attractive options compared to competing solutions, and determine whether to issue monthly or annual subscriptions and unlimited usage or credit-based fees.
solution
- I proposed a credit-based fee that effectively equated to $0.10 per verified lead with a 50,000 credit minimum — comparable to competitors but with greater value.
- This pay-as-you-go model let users realize value through continuous usage while applying the highest standard for data accuracy, displacing an industry leader priced five to six times the average rate.
impact
This pricing and packaging plan contributed to the acquisition of 8 customers in less than 3 months with contract values 53% higher than average — winning over price-sensitive buyers while positioning SalesIntel as a premium-yet-accessible alternative.