scenario
I initially joined Meta as Product Marketing Lead to raise awareness and adoption of solutions provided by the Data Operations team. At the time, Data Engineers were largely unaware of our products and services.
challenge
Those who adopted Data Operations tooling were highly susceptible to attrition because supporting technical documentation was incomplete, outdated, and incomprehensible. Many customers weren't aware of the full potential of our solutions.
objective
My goal was to promote products and services to hundreds of Data Engineers at large-scale events, and host demonstrations from individual user groups to collect and follow up on actionable feedback.
solution
- I hosted monthly demonstrations of new products and quarterly informational sessions advocating for our portfolio.
- I invited satisfied, disgruntled, churned, and power users to critique our solutions through live focus groups and in-app surveys.
- Dozens of data engineers participated monthly, and as many as 500 attended every quarter.
impact
These events raised awareness among data engineering audiences and served as a channel for actionable insights. Upon implementing new products and features, active usage increased by as much as 22% and we earned record-setting customer satisfaction ratings.